Work/

the belfry has been renowned as a golfing destination.

However, their challenge was to shift their customer’s perception to see the site as an destination with a depth of offering much larger than ‘only’  a world leading golf course. The brand was subtly updated across all touchpoints with a confident look and feel, offset with a character typeface to call out the breadth of offer along with a new, more curated library of photography to replace dated and tired stock library shots.

Tasks:
Initial Concepts / Look and Feel / Brand Development / Brand Guidelines / Initial Application Roll Out