Work/

SYNTHESIS are a new entry in telecoms sales in need of a brand identity to stand out in a crowded marketplace.

We soon identified that the sector was awash with 'me-too' brands communicating in a similar tone. We developed a fresh, contemporary brand that would be striking and confident. The contrast of bright brand colours and moody experiential imagery are a point of difference that encompasses their attitude.

Tasks: Initial Concepts / Look and Feel / Brand Development / Brand Style Guide