Red Data Case Study
Work/
red data provide IT support and hardware support specialists.
Their offer had a strong emphasis on failure support. This primal need was the central brand value which influenced the whole identity. The incredibly tight colour evokes urgency whilst the use of a geometric sans serif, always set in lowercase, a casual tone of voice and the use of a 'happy' E creates a confident personality.
Tasks: Initial Concepts / Look and Feel / Brand Development / Brand Style Guide
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Work/
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RED data/
Provide IT support and hardware support specialists.
Their offer had a strong emphasis on failure support. This primal need was the central brand value which influenced the whole identity.
The incredibly tight colour evokes urgency whilst the use of a geometric sans serif, always set in lowercase, a casual tone of voice and the use of a 'happy' E creates a confident personality.
Tasks:
Initial Concepts / Look and Feel /
Brand Development / Brand Style Guide
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