Work/

PHOENIX47 is an IT infrastructure consultancy that was being reborn from an existing company.

What was critical was to distance the new brand from the previous company without falling in to the pitfall of using the self-evident motifs of flames or bird elements to limit the potential for the brand by going in the immediately obvious approach.

Inspiration was drawn from the brand name but pared back to the minimum and integrated into the final logo marque in a subtle manner. To ‘fire’ up the brand in their fast moving marketplace a high energy colourway was used to ensure stand out and to bring a sense of character and confidence to the identity.

Tasks: Initial Concepts / Look and Feel / Brand Development / Brand Style Guide