Work/

Manchester arndale name has become ubiquitous in shopping centres across the country  since the 60s of which Manchester’s is the largest. Although many centres have rebranded since then the Manchester Andale is still flying the flag.

Using the centres core identity of red and black and suite of signage and visual identity was developed to give the centre a fresh feel that tied the various separate malls together. To emphasise the centres central location a 3600 photoshoot of the surrounds was used as the basis for all of the graphic applications tied to the centres streamline “Manchester Arndale the centre of your city”.

Tasks:
Initial Concepts / Look and Feel /  Development / Design Audit and Artwork