Work/

hotel du vin Hotel du Vin started as a boutique hotel based in Winchester.

However, as the proposition was rolled out to multiple sites ‘boutique’ has since become a category which the brand has failed to take full advantage of.

Brought in to give thew brand a shot in the arm - to create a fresh new look that encompassed their roots in the home counties by while still looking forward. The great photographer Amy Murrell was brought for all photography to ensure the brand used a consistent style across all touchpoint. The new brand was well received as it gave Hotel du Vin a confidence they had been missing with a bold and single minded look without distancing itself from British country charm.

Tasks:
Initial Concepts / Look and Feel / Brand Development / Brand Guidelines / Initial Application Roll Out